Blog is a website published on the Web for informational or discussion purpose. It often consists of discrete, dairy-style posts (text entries). The latest posts are shown on the top of the blog, while the older posts are displayed at the bottom in reverse chronological order. Until 2009, blogs were centered on a single topic/subject, and were managed by a single person, or a small group of people. In 2010, MABs (Multi Author Blogs) emerged, which allowed multiple authors to publish and edit the content on the blogs. A substantial amount of blog traffic is received on MABs from universities, advocacy groups, think tanks, newspapers and various other media outlets. Single-author blogs and MABs were merged with the news media with the rise of several “microblogging” systems especially Twitter.
Blogs originated and grew in the 1990 due to advancement in web publishing tools which allowed individuals with no technical expertise in computer programming, or HTML to post comments. Prior to this, publishing content on the Web required knowledge of file transfer protocol and HTML, and early Web was mostly used by computer enthusiast and programmers. In the 2010s, visitors to an interactive Web 2.0 website were given an option to post online comment, which distinguished these websites from various static websites. Blogging is equivalent to a social networking service. Bloggers post content on the websites which allows them to build relationship with their audience and other blog writers.
Blogs allow readers to express their opinion on a particular topic/subject through commenting. Blogs can serve as an individual’s personal diary, or they can be used for online advertisement of a company, or brand, or an individual. A typical blog post contains written text, pictures, and links to other blog posts or webpages about a specific topic. Each blog post has a commenting feature where readers can express their views online. The online commenting feature was the main factor which was responsible for the popularity and growth of blogs. Often, commenting option is not available in high-readership blogs.
However, offensive comments and hate speech is filtered by a blog author or owner. Majority of blogs are textual, while some focus on photographs (photoblogs), art (artblogs), video (“vlogs” or video blogs) audio (podcasts) and music (MP3 blogs). Edublogs are used for educational purposes to provide information. Microblogging refers to posting very short content on the blog. The most famous example of microblogging is Twitter.
Instagram and Facebook also allow users to run and manage blogs.
Types of Blogs:
Blogs are of different categories depending upon the written content, and the way contents are written or delivered.
Personal blog are run by a single individual as an online commentary or diary, rather than by an organization or corporation. Very few personal blogs become popular because they attract few readers, such as close relatives, friends and coworkers. However, a few personal blogs have become popular and generate revenue through sponsored advertisement. Only few personal bloggers become famous, both in real world and online community.
Microblogging involves posting small digital content, such as pictures, short videos, links, text, or other media on internet. Microblogging provides an organic, spontaneous and portable communication mode to its users. Microblogging is popular because the posts are short and easy to read. Corporations use it to share useful resources or coordinate meetings, friends use it to stay connected, and politicians and celebrities microblog about concert or event dates, tour schedules, lectures, or book releases. The blogs can update and interact with various applications using add-on tools. This allows various possibilities with these communication modes. Examples include Facebook, Twitter, Tumblr, and WeiBo.
Group blogs or Collaborative blogs:
Group blogs are published and managed by multiple authors. High-profile collaborative blogs are focused on a single theme/niche, such as advocacy, politics or health. Collaborative blogs have increased in popularity and their numbers have grown in recent year. They are mostly started by established bloggers who pool resources and time, to reduce the workload on managing a website and attracting large web traffic and readership.
Corporations or individuals sometimes aggregate feeds on specific product, service, or product and offer combined view to the readers. Hence reader can focus on reading instead of managing subscriptions and searching for quality content. These types of aggregations are performed by Planet (software) and hence are named as Planet.
By media type:
Vlog is a video comprising blog, a linklog is link comprising blog, sketchblog is a website comprising of portlfolio of sketches, and photoblog is a blog comprising photos. Tumberlogs are blogs containing mixed media types with smaller posts. Typecast blogs are blogs which are written on typewriter and scanned later on. Gopher Protocol hosts rare type of blog referred to as phlog.
Often blogs are centered on a specific subject, like journalism blogs, political blogs, travel blogs (travelogs), book blogs, health blogs, fashion blogs, gardening blogs, lifestyle blogs, house blogs, photography blogs, wedding blogs, psychology blogs, project blogs, niche blogs, education blogs, quizzing blogs, classical music blogs, legal blogs (blawgs), or dreamlogs. Tutorial/How-to blogs are gaining popularity recently. Music blogs and art blogs are the two common genre blog types. Mom blogs feature discussion related to topics about family and home. Splog is a type of blog used for the sole purpose of performs spams.
Various electronic devices used to compose a blog can also define a blog type. Moblog refers to a blog composed by using a PDA or mobile phone. Wearable Wireless Webcam was an early blog, which was an online diary of an individual’s private life including photos, videos, and text transmitted live from EyeTap device and wereable computer to a website. This type of semi-automated blogging containing text and videos was known as sousveillance. Legal matters often use these journals as evidence.
Organizational and Corporate blogs:
Blogs are commonly private, or they can be for not-for-profit organization or business or government purposes. Corporate blogs are accessible only to employees and are used internally via an intranet. Corporate blogs enhance communication, employee engagement and culture within corporation. Corporate blogs communicate news about company procedures or policies, improve morale and build employee esprit de corps. Organizations and companies use publicly accessible external blogs for branding, marketing, or public relation purposes. Some of these company owned blogs are authored by the executive; written mostly by ghostwriter, who mimic the style of the credited author. Group blogs, club blogs, or other similar types of blogs are managed by clubs and societies and they inform member and the public of member and club activities.